The Challenge: An Outdated System Stifling Growth
Earlier this year, Semler Gruppen, Denmark’s foremost automotive conglomerate, found itself at a critical juncture. For decades, the company’s operations were underpinned by a 37-year-old IBM mainframe system. While this technology was once considered cutting-edge, it had progressively evolved ...
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A leading global cosmetics brand recently undertook its most ambitious rebrand in a decade. What made this initiative particularly noteworthy was its innovative approach: instead of a staggered rollout, the fresh brand identity was launched simultaneously across an array of digital touchpoints. This included their mobile application, in-store ...
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The recent Odoo Community Days, held from August 13–14, 2025, witnessed the much-anticipated unveiling of Odoo 19. This release garnered significant attention, extending its reach far beyond the usual software development community to engage entrepreneurs, small business owners, and even sustainability advocates. Odoo 19 made headlines for its ...
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Imagine a global brand embarking on a major rebrand—a fresh logo, new slogans, or an entirely new campaign—that needs to be reflected not just on its primary website, but across a multitude of digital touchpoints: mobile applications, interactive digital kiosks, email marketing campaigns, and even in-store displays. Historically, orchestrating ...
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